THIS EVENT IS NOT TO BE MISSED! CLICK "ATTENDING” TO GET ON THE LIST FOR THIS EVENT (Strictly guestlist only)
Bo Productions presents RED HOT II - The Global Launch Party
Red Hot, Bo Productions and nhow Rotterdam have pulled out all the stops to make this launch event completely unique and memorable. It will take pace in the nhow’s bespoke and dedicated Loft space - a huge floor, high up in the skyscraper that overlooks the city; a place where music can be turned up, lights are turned down and the party can last well into the night. Many of the Red Hot models will be in attendance.
Images will be displayed throughout the event space, with the full exhibition in the hotel. The exhibition features over 100 models will run until the 17th September and is free to the public.
Red Hot II art books and other exclusive Red Hot II merchandise will be available to purchase at the launch party until midnight. We will take your initials and give you a ticket so you can collect your items when you leave the party… we want you to have a good time and not carry things around.
▢ 7:30 - 9PM : VIP & PRESS PREVIEW
✧ Tickets are 70 euros - this includes a goodie bag containing the Red Hot art book (RRP 60 euros)
✧ Free Drinks till 9pm
✧ Guaranteed VIP entry
✧ 10 euros goes to The Diana Awards
✧ For press enquiries please contact email@example.com
▢ 9PM: SUNSET QUEUE JUMP
✧ Tickets are 10 euros
✧ Guaranteed entry (skip the main line)
✧ Free drink
✧ 5 euros goes to The Diana Awards
✧ Watch the sunset over the city skyline - one of the best views in Rotterdam. Please arrive at, or just before 9pm to catch the sunset.
▢ 10PM - 1AM - NIGHTTIME = PARTY TIME!
✧ Free, general public event. All welcome. Just turn up!
✧ Walk the orange carpet and get your official photo against the photo wall on entry
✧ The Netherlands top nightlife characters takeover
✧ Special rate drinks all night - Red Hot cocktails
✧ Renowned international DJ line up
✧ Fire Breathers & redhead acrobatic stage show
✧ Red Hot dancers and Models
✧ Click 'attending" to be on guestlist. (Strictly guestlist only event)
▢ 1-4 AM - AFTER PARTY
A secret Rotterdam dance venue: TBA
We expect A LOT of people to attend the party. Red Hot: Berlin saw over 2500 people at the launch event. We will do our best to make sure that nobody waits in line too long - but event if you are in line we you will be entertained with a tuk-tuk DJ and fire breathers.
But if you want to skip the line and guarantee a quick entry then buy a 10 euro 9PM SUNSET QUEUE JUMP - you get a free drink and that warm fuzzy feeling of knowing you have supported The Diana Awards.
▢ PRESS RELEASE:
PUSHING BOUNDARIES & CREATING DIALOGUE
“Be comfortable in your own skin”
The internationally acclaimed RED HOT Campaign returns with Red Hot II.
Photographer Thomas Knights and British Designer Elliott James Frieze join forces in the creation of the Red Hot II Campaign launching at the nhow Rotterdam on Saturday the 3rd September 2016.
Along with a brand new look art book and exhibition, they will introduce a number of limited edition products, partnering with a selected group of international designers with a view to turn Red Hot into a lifestyle brand.
Red Hot is a campaign renowned for pushing boundaries and creating dialogue in the ever-changing fashion industry, whilst raising funds for charitable causes.
The charity partner for the book is The Diana Award anti-bullying initiative, with proceeds from the original Red Hot 100 book totalling over £10,000 to date. The Red Hot project has raised over £45,000 in total for various charities and good causes.
Red Hot II celebrates the uniqueness of redheads, focusing on fair / untanned skin and freckles, together with black and mixed race redheads. The exhibition promises an anatomical study of the human form and a portrayal of poetic fragility.
“It's about celebrating difference. Championing an alternative view of beauty, currently saturated with sun-kissed images of models. It’s empowering - owning socially perceived flaws and being comfortable in your own skin.” Thomas Knights
“The worlds hottest redheads” GQ
“Striking images, featuring Girls Aloud singer Nicola Roberts, model Olivia Inge and artist Nathan Wyburn” The Daily Mail
Another step against the norm cements Red Hot as a brand unafraid of championing alternative views of beauty with a unique core message: “Be proud of who you are”.
The duo have scoured the globe, bringing you the hottest redheads from Europe, The Americas, The Middle East and Australasia. Recently it smashed all records and became Red Hot’s most funded kickstarter campaign to date: