APOGLBT — Parada do Orgulho LGBT+ de São Paulo

APOGLBT (Associacao da Parada do Orgulho LGBT+ de Sao Paulo) is the non-profit that has run Sao Paulo's Pride Parade since 1999. The march along Avenida Paulista is one of the largest Pride events in the world, with attendance reported in the millions, and it has been listed by Guinness as the biggest. The association also runs advocacy, cultural and educational work through the year and coordinates the events around Pride, including a cultural fair. The parade is usually held on the Sunday after Corpus Christi, in May or June. Check the official channels for the year's date and route.