Laura
May 2023
★★★★★
From Piazza Barberini to Via Veneto, the Belle Époque street—with its luxury hotels and Parisian-style cafés—became a destination for film stars and artists in the 1950s and 1960s, and was finally immortalized by Federico Fellini's film La Dolce Vita. The first hotel to open on the street, in 1889, was the Majestic, designed by Gaetano Koch—who also designed the nearby American Embassy and the Bank of Italy—who gave the building its unmistakable piano-like appearance. Its modernity, architectural design, tapestries, precious furniture, and Domenico Bruschi's frescoes in the ballroom have made it famous since the 1920s: kings and queens, princes and princesses, and even stars of the entertainment world, have made it their favorite place to stay in Rome. A few years later, the nearby Palace Hotel, designed in Neo-Renaissance style by architect Carlo Busiri Vici, opened. Having become the home of the American Embassy library after World War II, it reopened in the 1990s as the Ambasciatori Palace, preserving the beauty of its original rooms and decorations, such as the wrought-iron balustrade of the Art Nouveau staircase. Finally, in 1927, the Albergo degli Ambasciatori, now the Grand Hotel Palace, was triumphantly inaugurated on Via Veneto. An example of Roman modernism, it was designed by architect Marcello Piacentini and marks the transition from Art Nouveau to Art Deco. Crossing its wrought-iron and bronze gates, one is immersed in an atmosphere of times gone by, amidst stucco, crystal chandeliers, marble floors, and marvelous frescoes painted by the Venetian Guido Cadorin. Among the portraits are the hotel's owners, Marcello Piacentini with his family, and an unexpected Gio Ponti peering out from a column with a wry smile.