The Rage

The Rage is a WeHo institution on the eastern section of Santa Monica Boulevard — a bar and small dance floor that has maintained a consistent presence through the repeated openings and closures that have reshaped the strip over the decades. The bar is notable for its Latin nights, which draw a Latino gay crowd that is otherwise underserved by the WeHo bar landscape, and for its accessible price point relative to The Abbey and other more prominent venues. The crowd on regular nights is mixed and neighbourhood-oriented; Latin nights draw a more specific and enthusiastic audience for whom The Rage represents community space in a neighbourhood where they are not always the target demographic. The physical space is a single-room bar with a small dance floor — nothing architecturally elaborate — but the energy on Latin nights in particular exceeds the modest setting. For visitors looking beyond the obvious WeHo flagship venues, The Rage represents the neighbourhood's more grassroots gay bar culture.