Momentum Marketing: The Visibility Levers That Matter Today
About the event
Registration & Pricing
Join us to unlock the top visibility strategies to boost your business’s momentum into 2027!
In today’s world, attention is layered and momentum is engineered. Visibility isn’t about doing more marketing, it’s about pulling the right levers in the right order.
In this seminar, you’ll learn how to leverage a modern marketing “Visibility Stack,” built around three essential lanes: Owned, Shared, and Borrowed attention. Agency owners specializing in Brand and Web, Social Media, and PR/Influencer Marketing will share their unique perspectives and show how the stack works together to create real momentum.
We’ll Explore How:
Clarity attracts the right people (brand + positioning)
Conversation builds relational equity (social + community)
Credibility accelerates trust (PR + influencer)
Conversion captures demand (website + digital experience)
Compounding happens when everything aligns
You’ll walk away understanding where your visibility is strong, where it’s leaking, and which lever your business should pull next.
Meet our speakers
Liz McVoy
Founder
Lucera Studio
ABOUT Liz McVoy
Anne DiVitto
Owner
Word Out Influence
ABOUT Anne DiVitto
Mary Gunther
Founder
The Social G Co
ABOUT Mary Gunther
Event Sponsors
Program Underwriter
Chamber Champion
Underwriter
Know before you go
Location
Grand Rapids, United States Open in Maps →
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