LUST! Brighton & Hove's sex shop Shops in Brighton – GayOut Guide
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LUST! Brighton & Hove's sex shop

Google (56) 4.6
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What reviewers say

Visitors often praise the staff for being sweet, helpful, and making them feel comfortable, with some highlighting specific employees like Viv and Rae. However, a common complaint is that the shop is perceived as "vanilla" by some, lacking the edgier selection they might expect, and there are also mentions of poor customer service.

92
/ 100
GayOut Score
G4.6
✅ Link copied!
Address
43 Gardner Street, Brighton BN1 1UN
📞
Phone
+44 1273 699344
🌐
Website
www.lust.co.uk

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About this place LUST! Brighton & Hove's sex shop

LUST! is an independent sex shop spread over three floors on Gardner Street in Brighton's North Laine, trading since 2007. The range covers beginner toys, bondage gear, latex and lingerie, plus gifts and oddities. It is a mainstream, gay-friendly shop rather than a gay venue, and the staff have a reputation for being patient and unfazed whatever you are shopping for. Google reviewers rate it 4.6. Opening hours are 11:00 to 18:00 Monday to Friday and Sunday, and 10:00 to 19:00 on Saturday. It is a few minutes' walk from the seafront and about ten minutes from Kemptown, Brighton's gay village.

Opening Hours

Closed
Monday 11:00-18:00
Tuesday 11:00-18:00
Wednesday 11:00-18:00
Thursday 11:00-18:00
Friday 11:00-18:00
Saturday 10:00-19:00
Sunday 11:00-18:00

Features

Gay-friendly (straight venue) LGBTQ+ LGBTQ+ owned Safe space Staff multilingual Walk ins welcome Mixed LGBTQ+ Sex-positive Free entry Card payments accepted Walk-ins welcome Safer sex supplies Day venue Evening venue Year-round Gay-friendly (straight venue) Smoke-free

Insider Tips

Community Reviews

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Google Reviews

Verified by Google
4.6
★★★★★
56 reviews

Based on 56 Google reviews.

TANO [BOM]
TANO [BOM] Aug 2026
★★★★★

Everyone was mad sweet, bought a cute lil vinyl pin

Nik Styles
Nik Styles May 2026
★★★★★
Toby M9TGE
Toby M9TGE Mar 2026
★★★★★

hmm... yes.. well, as sex shops go, I thought i'd actually come with my other half and visit you yesterday. My thoughts were, you're quite vanilla my dears, we're used to something with a bit more 'bite'.

Bob Jones
Bob Jones Feb 2026
★★★★★

I am writing from a burner account because I am closeted but I really felt the need to put a review. Me and my wife are a lesbian couple who came down to brighton and wanted to visit a sex shop. We saw Lust was the most popular one and we were excited to come. Upon checking out, the young cashier was straightening their hair and chatting to their friend about their date and also commenting on the items we bought. They were joking and questioning us on what we were getting up to, me and my wife showed visible discomfort. Every single item was commented on and we understand that the cashier had to write down the item names for inventory reasons but loudly saying “PINK DILDO” and laughing about it is beyond inappropriate. They asked us what we were getting up to tonight and we said sushi and they responded “oh is that code?” And proceeded to call my wife a bad girl.We should be able to go into a shop and handle the topic of sex like adults— god forbid we wanted advice about the products. The cashier was beyond childish and the sexual comments made me and my wife uncomfortable as a lesbian couple who are always oversexualised.

Jamal sixtesecoond
Jamal sixtesecoond Jan 2026
★★★★★

After seeing the last two negative reviews as a regular customer I feel compelled to write a good one reflective of my experience at Lust. I have always found customer service in there good and speak to the staff. The one time I did not feel chatty I told them and they respected that. As someone who comes from a community where sex is taboo, to go into a shop where people are open is great at destigmatising and is also fitting for what they sell of course. Continue doing what you are doing Ladies!

Betty Ewens
Betty Ewens Jan 2026
★★★★★

I was a bit nervous about coming in but the lovely sales assistant Viv made my experience so much more comfortable and fun, I felt able to ask anything about the products with no fear of being judged and came away buying more than I planned to. Will definitely be returning :)!!

The Home Massage Co.
The Home Massage Co. Dec 2025
★★★★★

Good gifts, terrible customer service

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20 reviews so far — add yours

Last updated on 9 November 2026

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