Regulation Shops in London – GayOut Guide
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Regulation

Google (202) 4.7
Tripadvisor See reviews ↓
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What reviewers say

Visitors consistently praise the staff for being helpful, friendly, and knowledgeable, contributing to a welcoming atmosphere and a great selection of quality products. However, some reviewers report experiencing terrible or cold service, with staff appearing to ignore customers or being unapproachable.

94
/ 100
GayOut Score
G4.7
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Address
13a Bateman Street, London W1D 3AF
🌐
Website
www.regulation.co.uk

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About this place Regulation

Regulation is a London fetish shop and maker that has been running since 1991. It makes and sells latex and leather clothing, bondage equipment and gay sex toys, and takes made-to-measure and custom orders; its online store ships internationally. It describes itself as a gay sex toy, fetish and BDSM gear shop, though anyone can shop there. The London store is now at 13a Bateman Street in Soho, a few minutes from Old Compton Street (older listings put it on St Alban's Place in Islington). It opens Monday to Saturday 11:00-19:00 and Sunday 12:00-17:00. Custom work takes time, so order well ahead of a fetish weekend.

Opening Hours

Closed
Monday 11:00-19:00
Tuesday 11:00-19:00
Wednesday 11:00-19:00
Thursday 11:00-19:00
Friday 11:00-19:00
Saturday 11:00-19:00
Sunday 12:00-17:00

Features

Gay LGBTQ+ Rubber Leather/Fetish Safe space Gay (mostly men) Leather / Rubber Free entry Walk-ins welcome Day venue Evening venue Year-round Smoke-free

Insider Tips

Community Reviews

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Google Reviews

Verified by Google
4.7
★★★★★
202 reviews

Based on 202 Google reviews.

David Walker
David Walker Jun 2026
★★★★★

It's my go to gay fetish store! Brilliant variety all of great quality and staff always ever so helpful. Mail order works well too!

Sharper Things
Sharper Things May 2026
★★★★★

The staff were extremely helpful for my friends and I, and the bathroom at Regulation was the cleanest bathroom that I've encountered in the UK so far. Will definitely come back.

Bill H
Bill H May 2026
★★★★★

Amazing store. Staff were super helpful

Jay Cook
Jay Cook May 2026
★★★★★

Very helpful, friendly and knowledgable staff. Faultless. Got exactly the chain I wanted

Nikita Klepach
Nikita Klepach May 2026
★★★★★
Paul Tame
Paul Tame May 2026
★★★★★

My visit today was great. I got help from all the staff and got exactly what I needed. Now for the fun!

James Tyros
James Tyros Apr 2026
★★★★★

Brilliant store. Relaxing atmosphere. Very welcoming staff. Excellent quality product range. If it’s not in stock, you can order online and either collect from the store or have it delivered.

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Last updated on 5 November 2026

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