Prowler London Shops in London – GayOut Guide
Gay Shops LGBTQ+ Friendly

Prowler London

GayOut (42) 2.8
Google (92) 3.6
Tripadvisor See reviews ↓
What reviewers say

Visitors praise Prowler London for its extensive and stylish selection of products, with some mentioning helpful and cute assistants. However, multiple reviews highlight consistently rude and unfriendly staff, with one customer also experiencing an issue with being overcharged for a magazine. There are also complaints about a strict no-exchange policy, even for items like shorts.

63
/ 100
GayOut Score
2.8 G3.6
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Address
5-7 Brewer Street, London W1F 0RD
📞
Phone
+44 20 7734 4031
🌐
Website
www.prowler.co.uk
💰
Price Range
$
🟢
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About this place Prowler London

Prowler, at 5–7 Brewer Street, is the last major gay retail shop in Soho. It opened in the 1980s, and its longevity is a good indicator of how well it understands its customers. Go in and you'll find two floors of stuff: designer underwear from a rotating roster of international brands, harnesses, leather and rubber accessories, sex toys, lubricants, and some club wear. The staff are helpful and don't hover. It stays open later on Fridays and Saturdays, and its 1pm Sunday opening is later than most shops. If you're looking for one store that covers most of what the scene sells, this is where you start.

Opening Hours

Open Now · closes 21:30
Monday 11:00-21:30
Tuesday 11:00-21:30
Wednesday 11:00-21:30
Thursday 11:00-22:00
Friday 11:00-22:00
Saturday 10:00-22:00
Sunday 13:00-20:00

Features

LGBTQ+ Casual Underwear Rubber Leather/Fetish

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Community Reviews

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Google Reviews

Verified by Google
3.6
92 reviews

Based on 92 Google reviews.

S J
S J May 2026

Came in and was instantly greeted by unfriendly staff. A blonde girl who said that we shouldn’t go in due to having food and then just stared at us before moving behind her colleague and whispering. Wouldn’t go in.

S J
S J May 2026

Came in and was instantly greeted by unfriendly staff. A blonde girl who said that we shouldn’t go in due to having food and then just stared at us before moving behind her colleague and whispering. Wouldn’t go in.

Wade Cooks
Wade Cooks Feb 2026

I went to the Prowler Soho and Prowler RED last night, February 3, 2026, and when I looked at my Prowler RED receipt, I noticed that I got charged for two of the Prowler Magazines at 20 quid each and was only given one, which I did not ask to purchase. The cashier scanned it (twice, apparently), put it with the other stuff I was purchasing, and said that "there's no charge" for it, so I was like "ok, whatever, stores sometimes throw in their magazines or catalogues when people buy stuff." The exact same thing happened to me at this location, Prowler Soho, so I'm assuming I also got charged 40 quid I didn't ask to spend. However, I can't confirm that I was double charged for the Prowler Magazine there because I was not given an itemized receipt. The real kicker? The Prowler Magazine was supposed to have a 20-quid-off voucher for the next purchase, but -- surprise, surprise -- both of the ones I got had already had the voucher removed. This makes me question if the employees are double-charging for the magazines to boost the company profit and keeping the vouchers for themselves. I understand that the voucher essentially makes the magazine free, but it's extremely uncalled for to force it on someone, double charge, and then not actually provide the voucher. If I had only been charged the 20 quid for one magazine at each place, whatever. But 40 quid when I'm only getting 20 quid worth of product (at least at Prowler RED, again, I was not able to confirm if this was the case at this location) is not okay, especially if the same thing happened at this location. If it happened at both locations, that's 80 quid I'm out. I more than likely will not be returning to either of the London Prowler locations, nor would I recommend anyone else visit if they ask for my recommendation. On the bright side, the staff was helpful and answered my questions.

Wade Cooks
Wade Cooks Feb 2026

I went to the Prowler Soho and Prowler RED last night, February 3, 2026, and when I looked at my Prowler RED receipt, I noticed that I got charged for two of the Prowler Magazines at 20 quid each and was only given one, which I did not ask to purchase. The cashier scanned it (twice, apparently), put it with the other stuff I was purchasing, and said that "there's no charge" for it, so I was like "ok, whatever, stores sometimes throw in their magazines or catalogues when people buy stuff." The exact same thing happened to me at this location, Prowler Soho, so I'm assuming I also got charged 40 quid I didn't ask to spend. However, I can't confirm that I was double charged for the Prowler Magazine there because I was not given an itemized receipt. The real kicker? The Prowler Magazine was supposed to have a 20-quid-off voucher for the next purchase, but -- surprise, surprise -- both of the ones I got had already had the voucher removed. This makes me question if the employees are double-charging for the magazines to boost the company profit and keeping the vouchers for themselves. I understand that the voucher essentially makes the magazine free, but it's extremely uncalled for to force it on someone, double charge, and then not actually provide the voucher. If I had only been charged the 20 quid for one magazine at each place, whatever. But 40 quid when I'm only getting 20 quid worth of product (at least at Prowler RED, again, I was not able to confirm if this was the case at this location) is not okay, especially if the same thing happened at this location. If it happened at both locations, that's 80 quid I'm out. I more than likely will not be returning to either of the London Prowler locations, nor would I recommend anyone else visit if they ask for my recommendation. On the bright side, the staff was helpful and answered my questions.

Rashad Zeynalov
Rashad Zeynalov Jan 2026
Rashad Zeynalov
Rashad Zeynalov Jan 2026
Nomad Around
Nomad Around Jan 2026

Bought 5 items in the store one of it was a XL shorts and the day after (less than 24h) I went to the store to exchange it (was a SHORTS not underwear) and the manager said they don’t do any exchanges. I didn’t use it even try it (and to remind it was a SHORTS not underwear) if it was a underwear I could understand but shorts 😒. Spent more than £100 and by the way the quality is REALLY BAD for the high prices in the items. Really BAD QUALITY and -1 client from now.

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Last updated on 3 August 2026

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