Novum Style Hotels in Hamburg – GayOut Guide
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Novum Style

Google (2449) 3.8
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What reviewers say

Visitors frequently praise the hotel's friendly and helpful staff, with many mentioning specific individuals. However, a common complaint is the hotel's location in a neighborhood described as questionable or not for everyone, with some guests noting noise and concerns about the clientele.

76
/ 100
GayOut Score
G3.8
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Address
68 Steindamm, Hamburg

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About this place Novum Style

Novum Style on Steindamm in St. Georg offers a straightforward stay with a bar, 24‑hour front desk, and easy access to both the main station and Lange Reihe. The hotel isn’t a gay‑only property, though it’s listed as gay‑friendly. Rooms are plain but functional: air‑conditioning, a flat‑screen TV, a kettle, and a private bathroom. The lobby hosts a bar, and the front desk stays open around the clock. With more than 2,400 Google reviews averaging 3.8, the feedback is mixed but solid. Guests praise the convenience and the basic amenities, while a few complain about the noise. The real draw is the location. The main train station is a short walk away, and Lange Reihe—Hamburg’s gay nightlife hub—lies just a few minutes north. Steindamm itself is busy and gritty, featuring a red‑light stretch, so expect some street noise.

Features

Gay-friendly (straight venue) Multilingual staff Bar (alcohol) 24-hour access Air conditioning Near public transport Card payments accepted Walk-ins welcome Reservation required WiFi Year-round Gay-friendly (straight venue) Air conditioning

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Google Reviews

Verified by Google
3.8
★★★★★
2,449 reviews

Based on 2,449 Google reviews.

Oliver Rimrodt
Oliver Rimrodt Jun 2026
★★★★★

Unfortunately, the hotel falls far short of IHG standards… The building is located directly on Steindamm, surrounded by a rather questionable clientele. Even the receptionist reported feeling uneasy sometimes when leaving the hotel, noting the large number of homeless people in the vicinity. Apparently, a large number of guests from Ukraine are currently being accommodated there. Overnight, security is required, and the hotel doors must be locked. Unfortunately, an unauthorized charge was made to the guest's credit card, which was not authorized and was not intended for payment of the stay. The underground parking garage is difficult to access, and the entrance is extremely narrow, even for a standard-sized vehicle.

Andreas Bieger
Andreas Bieger Jun 2026
★★★★★
Al
Al Jun 2026
★★★★★

I had a very nice and clean room. Very centrally located, within walking distance of the main train station. Everyone should be aware of what that means for the neighborhood, including the fact that Steindamm can be noisy at night, especially since the police station is practically next door. I had a room facing the street, but I slept with the window open using earplugs. I had a fan in the room for the warmer weather, as there's no air conditioning (it was fine up to 27 degrees Celsius). The underground parking garage is narrow, so you should be aware of that beforehand and consider it; otherwise, there are public parking garages within walking distance. It's no problem with a Golf, though. The staff were all incredibly kind and friendly, and very helpful, even though check-in was a bit hectic. All in all, I'm happy – absolutely top-notch for a hotel of this category. Thank you!

Sascha Will
Sascha Will Jun 2026
★★★★★
Daniela R
Daniela R May 2026
★★★★★
Ich Ich
Ich Ich May 2026
★★★★★

You need to know what kind of area the hotel is in! It's a multicultural area that isn't for everyone. The hotel is clean, the rooms are clean and modern. Breakfast is adequate, and the staff is incredibly friendly. The city of Hamburg has reserved three floors for asylum seekers, so the clientele is predominantly multilingual. But everything is very well organized. The reception staff were incredibly helpful; I wanted to know which mattresses were in the room and received an immediate answer... I've rarely slept so well in a bed. A big thank you also to Sandy at reception, who was so warm and welcoming. Thanks, The Niu... I'd gladly stay again!

AnnaS Schlender
AnnaS Schlender May 2026
★★★★★

I spent three days there with my girlfriend over Pentecost weekend, and it was absolutely wonderful. What we loved most was the service! Sandy and the amazing hotel manager were especially fantastic! They were both so incredibly kind and made our stay a fun and unforgettable experience! <3

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Last updated on 3 November 2026

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