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Pleasure Store at Via Lecco 18 sits at the heart of the Porta Venezia gay strip, between Mono and Blue Daisy. It is Milan's best-stocked dedicated gay lifestyle and adult shop: the range covers leather and rubber accessories, harnesses, toys, high-end underwear brands (Nasty Pig, Addicted, Cellblock 13), fetish gear, poppers and a selection of gay print publications. The staff are knowledgeable, friendly and accustomed to tourists. The shop is compact but well-organised, with a clearly separated fetish section at the rear for privacy. Opening hours are generous — daily from 11:00 until 22:00 on weekdays and 23:00 on Friday and Saturday — making it convenient both for afternoon browsing and for last-minute purchases before a night out.
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