Doing Business in Japan – Part Two

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please note: participation in part one is mandatory in order to participate in this session.

Join us for the second of two practical 90-minute workshops designed to help Canadian businesses better understand the Japanese market and prepare for successful engagement in Japan.

Led by Dr. Jackie F Steele, the sessions will provide insights into the Japanese business environment, including how to effectively position your company and offerings in the market, identify opportunities, and build meaningful business relationships. Participants will also learn how to prepare their business for participation in the CQCC trade mission, with practical guidance on what to consider before entering the market.

The workshops will also explore Japanese business culture and etiquette, as well as LGBTQ considerations when doing business in Japan. Together, these sessions will help participants navigate the market with greater confidence, cultural awareness, and readiness.

Whether you are considering Japan as a new market or preparing to participate in the CQCC trade mission, these workshops will provide practical knowledge and tools to help you make the most of the opportunity.

Our Team

Dr. Jackie F. Steele

Founder & CEO



enjoi Innovation



Dr. Jackie F. Steele LinkedIn




View Bio

Dr. Jackie F. Steele

Founder & CEO



enjoi Innovation


Dr. Jackie F. Steele is a trilingual political scientist, author, international speaker and former associate professor at the University of Tokyo. She has published 3 books and over 30 academic articles on law, policy and intersectional equity. She is a long-time collaborator of the Canadian Embassy in Tokyo and has advised for UN conferences on gender equality, diversity, LGBTQ inclusion, and diversity in disaster/crisis risk governance.
As founder and CEO of enjoi Japan K.K. (2021 – Chikuma City, Nagano, Japan)  and enjoi Innovation Inc (2023 – Vancouver, BC, Canada), Dr. Steele guides leaders on Diversity and Equity for Innovation (DEI) as an evidence-based business strategy. She was selected by APAC Entrepreneur as one of the Most Inspiring Japanese Entrepreneurs 2021 and was featured in the Japan Times Series on Sustainability 2023. She served 4 years as governor of the Canadian Chamber of Commerce in Japan and is a director of the Pride Business Alliance Japan advocating for supplier diversity in Japan. Dr. Steele served as Senior DEI Business Partner for Amazon Japan G.K. from 2022-2023.
Jackie sits on the International Board of SSJJ, University of Tokyo, and she is an activator/investor with Coralus Global. Named an OUTstanding Executive 2023 by INvolve x Youtube for the Japanese market, Jackie has invested in communities championing intersectional equity through her volunteer service supporting women’s empowerment as Representative Director of FEW Japan, in supporting LGBTQ inclusion (PBAJ and REC), and most recently, she is proud to sit on the Board of the Francophone Chamber of Commerce of Greater Vancouver.




Dr. Jackie F. Steele LinkedIn

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